Scented Print Advertisements
Rub’nSmell® scented run-of-book ads are proven to drive higher recall & brand awareness than
non-scented advertisements as reported by Starch Advertising Research!
Starch’s study compares print ads scented with Rub’nSmell® against unscented ads. The study shows that magazine advertisements scented with Rub'nSmell increases stopping power and ad recall significantly better than unscented ads. As the study reports on scent marketing... "When paired with the right creative, the fragrance advertising can enhance the ad’s messaging and interactivity"
Scented paper ads are an olfactory way to grab readers "by the nose," engage them for a longer period of time, and enhance the overall reader experience."
Rub'nSmell is a scented varnish that prints in-line like a fifth color directly on the ad itself, and you can feature up to three fragrances on a page. With an average incremental cost of less than a penny per page, integrating scent branding into a magazine advertising campaign is effective and affordable. If you are a brand manager, media or advertising agency looking for maximum impact from your advertising budget, consider the proven power of putting your brand's scent on the fingertips of your consumers with scent marketing.
Please contact us for samples of run-of-book Rub'nSmell scent advertisements and more information. Let us show you how effective Scent Activation in magazines can be for your brand, using the power of sampling and interactivity that digital marketing cannot offer.