81% of consumers would choose a product they could smell and see over one they could only see (Copyright The New York Times Company).
With scent branding having such a large influence on consumer buying behavior, it makes perfect sense to apply scent to packaging. Scent marketing on packaging makes packages more informative, interactive and helps the consumer make better informed purchasing decisions.
It can also help prevent consumers from opening and damaging products to experience the scent.
many methods of applying scent to packages. These include…
Printing Scent Directly on the Package: Scented printing allows for your unique branded scent to be added directly to folding cartons, primary labels, blister cards, or shrink sleeves as simply as a fifth color. This is the most economical method of scenting packaging, eliminating the cost of producing, inventorying and applying a separate Scratch’nSniff® label. Scentisphere produces a wide range of printable scented varnishes and coatings that can be applied in virtually any printing process, including Offset, Flexographic, Gravure (solvent and water base), Silk Screen, UV, and more for scent marketing purposes. We are happy to work with your current supply chain, empowering them to develop the most effective and efficient scent application processes on packaging.
Scented Necker’s and Hangtags: Any Necker or Hangtag can be scented in-line during the scent printing process making them economical to scent.
Scented Multi-Page or Instant Redeemable Coupon Labels (IRC): Many packages already feature Instant Redeemable Coupon labels for promotional purposes. Applying scented varnish to IRCs is cost effective, since the application of scent is integrated into the printing process, driving interactivity of the media. For more information on scented labels click here.
Scratch’nSniff® Labels: Scentisphere is a leading producer of Scratch’nSniff® labels on packaging.
Scratch’nSniff labels can be printed on paper or plastic, and die-cut into any shape, and supplied for automatic or hand application.
In addition, Scentisphere offers an exclusive "Scratch’nSniff® On Demand" scent marketing services, a proven method for efficiently managing and maintaining scented stickers on packaging for Everyday products, Club & Gift Set programs.
Contact Scentisphere to learn more about our unique supply chain to eliminate the burden of Scratch’nSniff sticker management, helping your scent marketing team unveil cost savings while driving ROI.