It is no secret that scent is the strongest trigger of memory and the driving force behind a consumer's purchase of a product.
Products such as soaps, body washes, lotions, detergents, deodorants, candles, air fresheners become distinctive and appealing with fragrance as a key point of differentiation, driving a personal and emotional connection with the product. Over the years, scent advertising has become a critical component to each brand within these product categories, making scent a critical component to a consumers’ purchasing decision.
For the same reason, many categories of printed products are now leveraging scent advertising for product development & innovation, unveiling new marketing opportunities. Much of this is made possible using Rub’nSmell® scent coatings.
These product categories include greeting cards, jigsaw puzzles, coloring books, scratch-off lottery tickets, plastic gift cards, tissue and wrapping paper, napkins, calendars, bookmarks, stationery, note pads, bookmarks, and drawer liners. When an appealing scent is added to these products it gives them a unique point of difference and greater value than if they were unscented.
We can provide scent advertising product development, marketing and technical support to any company who is interested in integrating scents into their own product lines. This includes assistance with scent brand development, technical support, lab testing, submissions, on-site visits, press tests and more.
Scentisphere’s best-in-class R&D, service and supply chain planning is based on the understanding that fragrance can be an enhancement to any product and scent brand. It leads to innovative branding and product messaging, which is proven to drive ROI and sales for our clients.