Scented Direct Mail, Catalogs & Handouts
Adding scent to catalogs, direct mail and handouts is proven to increase response rates, redemptions and sales.
Scentisphere offers a range of scented varnish and coatings that almost any printer can cost effectively apply in-line. This means that you can use your existing (supply chain) printer for the scented printing of your direct marketing materials. If your team prefers turnkey options for your scent marketing materials, Scentisphere can produce and coordinate an entire marketing program as well.
Market tests prove that adding fragrance advertising to catalogs not only increases sales of the featured products, but it drives the sales of other products within the catalogs as well. This reinforces the emotional connection scent has on customers making them more receptive to purchasing. Integrating scent activation solutions into catalogs and direct mail is proven to drive sales to customer’s websites as well.
All of our scented printing varnishes and coatings are CPSIA (Consumer Product Safety Improvement Act) and USPS (United States Postal Service) approved.