Scented direct mail is proven to be effective for both scented and non-scented brands. Scent engages consumers creating an emotional response which in turn increases response rates and ROI.
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ENGAGING THE CUSTOMER’S SENSES WITH AROMA COATING
At Scentisphere, we use Scent-Activation to harness the power of scent as a means to incite an emotional connection between consumers and a particular brand. Scent Marketing Programs allow consumers to interact with the brand; thus, fully capturing their attention. With Scentisphere’s extensive range of scent coatings, varnishes and scent sampling products, we can incorporate…
WHAT IS SCENTED AQUEOUS COATING & HOW DOES IT WORK?
Scented packaging is proven to increase sales. For this reason, at Scentisphere, we offer our clients a variety of printable scent coating options. One of these options is the scented aqueous coating. Rub’nSmell® vs. Traditional Scratch & Sniff Rub’nSmell® is an innovative scented aqueous coating unaffected by the limits of the typical scratch and sniff. Benefits of…
Scented Ads Offer Many Industries the Ability to Capture More Readers
While scented ads are often thought of when selling perfume or cologne, new research shows that they can be just as effective for non-perfume brands. From laundry detergents to air fresheners to even food and beverage products, many industries are using scented ads to subconsciously trigger the memories of their readers. These memories help your…
Scented Ads Are Proven to Increase the Effectiveness of Print Marketing
According to Starch Advertising Research, scented ads can increase the amount of readers that stop to read print ads by almost twenty percent. There’s a reason scent marketing companies are encouraging the use of Rub’nSmell® technology by Scentisphere—they want to attract more readers and keep them engaged for a longer period of time. Scented ads…
Year-Long Scent Branding with ExperiScenter®
When you think back to one of your favorite memories, whether it be a great time with your family as a kid or an amazing vacation you took several years ago, what do you remember? While you might think about the sights and sounds, there’s a good chance that it’s the smell of the experience…