According to Starch Advertising Research, scented ads can increase the amount of readers that stop to read print ads by almost twenty percent. There’s a reason scent marketing companies are encouraging the use of Rub’nSmell® technology by Scentisphere—they want to attract more readers and keep them engaged for a longer period of time. Scented ads…
Archives for 2015
Use the Sense of Smell to Educate Consumers About Natural Gas
There is a reason natural gas companies add an odor to their product: they need their customers to be able to identify if there is a leak, because, as you know, a natural gas leak can be devastating. But what good is this natural gas odorant if customers aren’t sure what natural gas smells like?…
Year-Long Scent Branding with ExperiScenter®
When you think back to one of your favorite memories, whether it be a great time with your family as a kid or an amazing vacation you took several years ago, what do you remember? While you might think about the sights and sounds, there’s a good chance that it’s the smell of the experience…