Scented direct mail is proven to be effective for both scented and non-scented brands. Scent engages consumers creating an emotional response which in turn increases response rates and ROI.
Captivate Customers with SCENTED DIRECT MAIL
Sensing the Cents of Scent Advertising
Scent advertising is a powerful and effective way for businesses to use fragrances to attract customers’ attention, encourage them to learn more about their brand, and ultimately, to buy their products. Consider the wide range of products purchased by consumers that are based on the way they smell, (think deodorant, air fresheners and hair care…
Get a Sense of Scent Advertising
Consumers today have more options than ever when purchasing online or in-store. As a result, standing out from the competition is more important for brands to stand apart from their competitors. Scent advertising allows brands to reach audiences in a variety of ways. Following are some examples: Direct Mail If your business sends out direct…
Experiential Branding and Marketing: Using Scent for POS Sales
Point-of-sale scent marketing is proven to be an effective way to increase sales. Studies show providing scent-sampling products at point-of-sale enhances product trials, increases brand switching and improves loyalty; simultaneously, it also helps consumers to make more informed purchasing decisions. The combination of olfactory and visual stimuli engages consumers and creates an emotional connection to…
HOW SCENT SAMPLING IS BEING USED FOR MORE THAN JUST PERFUME
Scent sampling is commonly used in advertisements by perfume/cologne companies as a means to provide the consumer with a ‘taste’ of their products; however, scent sampling can be beneficial to companies that are selling a myriad of other scented or flavored products as well. In fact, a product’s scent is frequently the key reason consumers decide to…
ENGAGING THE CUSTOMER’S SENSES WITH AROMA COATING
At Scentisphere, we use Scent-Activation to harness the power of scent as a means to incite an emotional connection between consumers and a particular brand. Scent Marketing Programs allow consumers to interact with the brand; thus, fully capturing their attention. With Scentisphere’s extensive range of scent coatings, varnishes and scent sampling products, we can incorporate…
WHAT IS SCENTED AQUEOUS COATING & HOW DOES IT WORK?
Scented packaging is proven to increase sales. For this reason, at Scentisphere, we offer our clients a variety of printable scent coating options. One of these options is the scented aqueous coating. Rub’nSmell® vs. Traditional Scratch & Sniff Rub’nSmell® is an innovative scented aqueous coating unaffected by the limits of the typical scratch and sniff. Benefits of…
Scented Ads Offer Many Industries the Ability to Capture More Readers
While scented ads are often thought of when selling perfume or cologne, new research shows that they can be just as effective for non-perfume brands. From laundry detergents to air fresheners to even food and beverage products, many industries are using scented ads to subconsciously trigger the memories of their readers. These memories help your…
Scented Ads Are Proven to Increase the Effectiveness of Print Marketing
According to Starch Advertising Research, scented ads can increase the amount of readers that stop to read print ads by almost twenty percent. There’s a reason scent marketing companies are encouraging the use of Rub’nSmell® technology by Scentisphere—they want to attract more readers and keep them engaged for a longer period of time. Scented ads…
Use the Sense of Smell to Educate Consumers About Natural Gas
There is a reason natural gas companies add an odor to their product: they need their customers to be able to identify if there is a leak, because, as you know, a natural gas leak can be devastating. But what good is this natural gas odorant if customers aren’t sure what natural gas smells like?…