Experiential Branding & Marketing: Using Scent For POS Sales
Scent-sampling products at point-of-sale enhances product trials, increases brand switching and improves loyalty; simultaneously, it also helps consumers to make more informed purchasing decisions.
Read about how Scentisphere offers multiple patented, in-store scent sampling solutions for point-of sale-marketing purposes.
What’s That Smell? Scent Advertising Grabs Consumers by the Nose
Scent advertising is an evocative and effective advertising tool. Alluring and branded fragrances are an important part of consumers purchase decisions supporting increased conversion and sales.
But what is scent advertising? Brands can use this proven multisensory strategy to help consumers connect with virtually any product in-store – both fragrances and flavors.