Integrating fragrance and flavor sampling solutions within your omnichannel marketing engages three out of the five consumer senses: sight, touch and smell. Emotionally engage your consumers with fragrance and flavor, which is scientifically proven to increase response rates and sales, while including a trial for an important component of consumers’ purchase decision.
Use the power of scent to transform print media into an interactive, sensorial branding experience.
When you integrate scent into your print media, the message becomes more powerful, eliciting an emotional response that goes beyond your written or visual message. Studies show that consumers can associate a scent with a brand image and recall it when they smell it again – even months later.
You can save 5% on direct mail postage from Jan. 1 to June 30, 2026, by taking advantage of the U.S. Postal Service’s Tactile Sensory Interactive promotion.
(Note: There is an approval process involved so plan ahead to maximize your benefits. Visit the USPS’ Mailing Promotions Portal or contact your USPS representative to learn more.)
Scent Increases Response Rate: A global Credit Card brand executed a Rub’nSmell® direct mailer to prospective consumers for credit card applications. A fresh air scent and branded fragrance each consistently delivered a response rate increase close to 50%. Research from Non Profit Industry Featuring Scent Marketing: Response rate increased 22%, average gift increased 14%, and cost to raise a dollar decreased by 21%.
When scent is applied to packaging, it enables consumers to engage with products, which is proven to increase sales. Applying scent to packaging also helps reduce product damage and returns caused when consumers open products to find out what they smell like.
Scented Packaging:
The combination of olfactory and visual stimuli of using scent at the point of purchase engages consumers and creates an emotional connection to the sampled product.
Adding scent to point-of-purchase displays:
Scentisphere offers multiple patented, in-store scent sampling solutions for point-of sale-marketing purposes, including the Shopping Scenter® and the ExperiScenter®.
Point-of-sale displays can also be used to provide customers with a sample of your brand’s signature scent while also differentiating your products from others on the same shelf.
Incorporate these solutions into your point-of-sale display:
The Power of Fragrance in Retail Products and Promotions
Consumer value perception of scented products is higher than non-scented products, proven to increase sales and drive trade up to higher margin, premium, fragrant product line extensions.
SCENTISPHERE technologies provide opportunities to extend your brand’s fragrances into new retail product innovations. Scented products will grow your shelf presence in-store, create stopping power, and connect with your consumers on an emotionally engaging level.
Car Air Fresheners
Scratch’nSniff® Stickers
Scented Tissue Paper
Scented Wrapping Paper
ExperiScenter® Sachets
SCENTISPHERE partners with brands to integrate their fragrances within marketing, promotional, in-store and packaging campaigns. Contact us to learn more about the power of scent marketing in your upcoming marketing programs and for retail line extensions.
Build a seamless omnichannel purchase experience that includes scent. With scented inserts in your product packaging, you can upsell, cross-sell and repeat sell customers. Use QR or bar codes along with your scented sample to promote a frictionless shopping experience:
Scentisphere clients using e-commerce and direct-to-consumer solutions have consistently seen a 4x return on investment when including surprise and delight fragrance sampling collateral.
Our team brings together scent marketing expertise, print production, and project management to help brands create meaningful, sensory-driven experiences. You can also request a media kit featuring scented samples and material options to experience our capabilities firsthand.
Call 1.845.225.3600 or reach out online to learn how adding scent can increase dwell time and response rates, potentially enhancing your ROI.
