What Are Scented Aqueous Coatings and How Do They Work?

Aqueous coatings are one of the printable scent coating technologies offered by Scentisphere.

Scented packaging is proven to increase sales. For this reason, Scentisphere offers our clients a variety of printable scent coating options.

Read this blog to find out more about how Scentisphere can help you create your scent branding advertising campaign.

Engaging The Customer’s Senses with Aroma Coatings

Scentisphere use the same fragrance oils that our clients use when they make their products. This step ensures that the aroma coatings we create smell exactly like the products themselves.

At Scentisphere, we use Scent-Activation to harness the power of scent as a means to incite an emotional connection between consumers and a particular brand. Scent Marketing Programs allow consumers to interact with the brand; thus, fully capturing their attention.

How Scent Sampling is Being Used For More Than Just Perfume

You don't have to be a perfume maker to use scent sampling to your advantage. You can use it on everything from magazine ads to garbage bag packaging.

Scent sampling is used in perfume/cologne advertisements to provide consumers with a ‘taste’ of their products.

Scent sampling can also be beneficial to companies selling a myriad of other scented or flavored products. In fact, a product’s scent is frequently the key reason consumers decide to purchase a product.

Get a Sense of Scent Advertising

Scented point-of-display advertising for laundry detergent

Standing out from the competition is more important for brands to stand apart from their competitors. Scent advertising allows brands to reach audiences in a variety of ways.

If you’re interested in — or getting serious about — taking your company’s branding to the next level, Resource Label Group can help with customized scent advertising solutions.

Experiential Branding & Marketing: Using Scent For POS Sales

Customer presses a button on a display to smell an air freshener.

Scent-sampling products at point-of-sale enhances product trials, increases brand switching and improves loyalty; simultaneously, it also helps consumers to make more informed purchasing decisions.

Read about how Scentisphere offers multiple patented, in-store scent sampling solutions for point-of sale-marketing purposes.

What’s That Smell? Scent Advertising Grabs Consumers by the Nose

Two women smelling produce at the grocery store.

Scent advertising is an evocative and effective advertising tool. Alluring and branded fragrances are an important part of consumers purchase decisions supporting increased conversion and sales.

But what is scent advertising? Brands can use this proven multisensory strategy to help consumers connect with virtually any product in-store – both fragrances and flavors.