Scent Technologies

Scent activation creates emotional, memorable brand experiences by engaging the sense of smell at key moments in the purchase journey—both in-store and online. Scentisphere offers multiple ways to add scent to print, packaging, point-of-sale, and e-commerce materials.

Fragrance & Flavor Sampling Technologies

Scentisphere offers a range of scent and flavor sampling technologies designed to fit different materials, use cases, and customer touchpoints. Each solution delivers controlled, intentional scent experiences across print, packaging, point-of-sale, and e-commerce applications.

Rub'nSmell®

How it works: Rub‘n’Smell® is applied as a printable scent coating or varnish containing microencapsulated fragrance oil. The end consumer rubs the surface to gently release the scent.

Where it applies: Use it with a variety of printing surfaces, including:

  • Paper
  • Synthetic paper
  • Plastics
  • Shrink films
 

Types of packaging and collateral: All kinds, including:

  • Primary labels
  • Shrink sleeves
  • Flexible packaging
  • Header cards
  • Folding cartons
  • Blister cards

 

Printing methods: It works with flexographic, lithographic and gravure applications, as well as digital (with an offline coating unit).

How it is applied during the printing process: Rub‘nSmell® scented varnishes and coatings are applied inline just like a fifth color.

Scratch‘nSniff®

How it works: Scratch‘nSniff® scents are applied to your substrate as a micro-encapsulated fragrance oil.

Where it applies: You can use them on paper or primed plastics. They can also be die-cut into any shape and supplied for automatic or hand application.

Exclusive value: Our Scratch‘nSniff® On Demand scent marketing service is a proven method for efficiently managing and maintaining scented stickers for packaging for everyday products or club and gift set programs.

Scratch‘nSniff handout card
target gift card with Scratch'nSniff scent
Scratch'nSniff multi-scent round labels

Scent-A-Coat®

How it works: Scent-A-Coat® is an exclusive, clear, water-based scent coating that gives off scent without any physical activation. It can be applied inside envelopes or onto the surface of direct mail inserts, creating a positive emotional reaction as soon as the consumer opens the mailer.

Where it applies: It can be applied to paper and synthetic paper.

Printing methods: It can be used with flexographic, tower coater and gravure printing applications.

Scent-A-Peel®

How it works: The Scent-A-Peel® exclusive gel fragrance formula is released when the top layer of this two-ply clear label is lifted. It comes in two formulations:

  • Scent-A-Peel® G: This exclusive gel formula offers such a high-quality rendition that it can be applied directly to the skin or sampled from the label, making it perfect for perfumes and colognes.
  • Scent-A-Peel® E: Ideal for laundry, home and personal care products. Scent-A-Peel® E is also approved by the U.S. Postal Service for application both the inside and outside of direct mail pieces, enabling consumers to see and interact with the scent sample without having to open the mailer.

Clearly versatile: Scent-A-Peel® labels provide an elegant, transparent label sampler. They are also available in an array of shapes and sizes and can be applied over printed graphic formats, including:

  • Handouts
  • Booklets
  • Magazine inserts
  • Catalog inserts
Scnet-A-Peel direct mail postcard
Scent-A-Peel promotional card for hair treatment
Shopping sampler for Fabreeze spray scent – squeeze to smell
Shopping Scenter SP with Gain scent

Shopping Scenter®

How it works: The Shopping Scenter® is a cost-effective, point-of-sale activation device that delivers a burst of your brand’s scent when squeezed.

Attach anywhere: The Shopping Scenter® can be attached to shelves, PDQ displays, pallets, displays or any other retail fixture.

Mini Size: The Shopping Scenter® is also available in a smaller, 3.5-inch footprint called the SP.  The Shopping Scenter® SP can be molded in any color and customized with a printed label or die-cut printed plastic faceplate.

Lift‘nSmell®: The Shopping Scenter® is also available as an interactive, plastic, point-of-sale scent activation device that dispenses scent when the cover is listed. The Shopping Scenter® LNS can also be customized with a printed label or plastic faceplate and easily attached to display units and shelving.

ExperiScenter®

How it works: The ExperiScenter® is a personal scent delivery sachet that can be used to freshen small spaces such as drawers, gym bags, luggage or handbags, while also inserting your unique branding scent into the customer’s daily life.

Long-lasting: ExperiScenter® sachets can last up to a year, creating a long-term and effective scent-sampling tool.

A squeezable sachet of for scent sampling
Squeezable fragrance sampler for retail stores
Scented magazine insert featuring men's cologne

Snap‘nBurst®

How it works: A slurry-based adhesive coating containing microencapsulated fragrance oil is applied between two pieces of paper. When the paper is pulled apart, the scent is released.

Where it applies: The most common usage of Snap‘nBurst® fragrances are the traditional magazine insert and blow-in fragrance samplers where you lift a flap to release the scent.

Supply Chain: Unlike other scent strip producers, Scentisphere can provide either a turnkey finished product or just the scent slurry coating. This allows you the to choose either an end-solution or to print your own materials.

IntenScent™ Fragrance Testers

How it works: IntenScent™ Fragrance Testers are small, printed blotter cards saturated with a concentrated, water-based Rub ‘n’ Smell scent coating.

Sustainable solution: IntenScent™ Fragrance Testers provide a sustainable, cost-effective alternative to traditional fragrance strips without sacrificing scent rendition.

Uniquely yours: IntenScent™ Fragrance Testers can be die cut into almost any shape or size.

IntenScent scented cards for Ralph Lauren cologne
Scentisphere ExpreScent scented sample cards

EXPRESCENT™
(a Scentisphere Exclusive)

How it works: This interactive fragrance tester releases scent when you pull the tab from the base.

Customization options: EXPRESSCENT™ testers can be printed and die-cut into almost any shape, offering you distinctive branding opportunities. They’re perfect for in-store handouts, special events or e-commerce inserts.

Car Air Fresheners

Expand Your fragrance product portfolio with car air fresheners, and allow consumers to experience your brand equity fragrances in new ways:

  • Proven and affordable line extension that brings your scent to life in new environments enhancing repurchase intent and brand loyalty.
  • Surprise and delight loyal customers, launch as a retail product, or as a promotional item to extend brand recognition
  • High margin retail product that activates your brand on a daily basis with consumers

 

How it works: Compressed paper is treated with fragrance oil to share your signature scent.

Test with Confidence: Available in low MOQs for pilot programs, making it simple to test and gather market data prior to rollout.

Extend your brand: Empower your customers to experience your brand’s smell during their daily drive time.

Custom scented car air fresheners
Add custom scent to your car air freshener

Take the next step

Curious how scent can elevate engagement, memory, and response? Connect with the specialists at Scentisphere to explore what’s possible.

Our team brings together scent marketing expertise, print production, and project management to help brands create meaningful, sensory-driven experiences. You can also request a media kit featuring scented samples to experience our capabilities firsthand.

Call 1.845.225.3600 or reach out online to learn how adding scent can increase dwell time and response rates, potentially enhancing your ROI.