Scent advertising is a powerful and effective way for businesses to use fragrances to attract customers’ attention, encourage them to learn more about their brand, and ultimately, to buy their products. Consider the wide range of products purchased by consumers that are based on the way they smell, (think deodorant, air fresheners and hair care…

Consumers today have more options than ever when purchasing online or in-store. As a result, standing out from the competition is more important for brands to stand apart from their competitors. Scent advertising allows brands to reach audiences in a variety of ways. Following are some examples: Direct Mail If your business sends out direct…

Point-of-sale scent marketing is proven to be an effective way to increase sales. Studies show providing scent-sampling products at point-of-sale enhances product trials, increases brand switching and improves loyalty; simultaneously, it also helps consumers to make more informed purchasing decisions. The combination of olfactory and visual stimuli engages consumers and creates an emotional connection to…