Captivate Customers with SCENTED DIRECT MAIL

RECEIVE AN IMMEDIATE RETURN-ON-INVESTMENT

5% POSTAGE DISCOUNT

WITH THE

TACTILE, SENSORY, INTERACTIVE PROMOTION

The 2023 United States Postal Service (USPS) Tactile, Sensory, Interactive (TSI) Promotion is offering a 5% postage discount when scent is included in any direct mail sent between 2/1/23 and 7/31/23.

SCENTISPHERE offers a range of easy-to-apply scented coatings and labels that qualify for this promotion. In most situations the 5% postage discount saves more money than the cost of adding scent to a direct mail piece thereby reducing costs and increasing ROI. Plus, you also get the proven benefits of scented direct mail which includes increased customer engagement, recall, response and redemption rates.

Available Scented Print Products that Qualify for Postage Discount:

Rub’nSmell® and Snap’nBurst®. Economical, easy to apply (in-line) microencapsulated scented print coatings.
Scent-A-Peel® Clear Scented Labels. USPS approved for application to the exterior of direct mailed items.
Scent-A-Coat® Ambient Scent Coating. Great for inside envelopes, buck slips or inside of self-mailers.

Timing Considerations

Direct Mail Programs are eligible for postage discounts for February 1, 2023 – July 31, 2023.

For more information, please contact us at 845.225.3600 or e-mail@scentisphere.com or also visit scentisphere.com/contact.php.

CAPTIVATE CONSUMERS and INCREASE RESPONSE RATES with

SCENTED DIRECT MAIL

Scented direct mail is proven to be effective for both scented and non-scented brands. Scent engages consumers creating an emotional response which in turn increases response rates and ROI.

A Financial Service Company’s Success Story Using Scent in Direct Mailers…

A global credit card brand tested a scented versus an unscented direct mail campaign to prospective consumers for credit card applications. Half of the mailers were printed with SCENTISPHERE’s Rub’nSmell® scented varnish using a clean fresh scent. They found that the scented mailers delivered a substantial discount on postage, as well as a double digit increase in redemption rate than identical unscented mailers.

Considerations When Creating a Scented Direct Mail Campaign…

We work with all direct mail printers. Just let us know who your direct mail printer is and we will work seamlessly with your printer, virtually eliminating any coordination issues or concerns.
If you do not already have a branded scent, we can help you find a scent that will enhance and support your brand and marketing message.
Scent is engaging, therefore, the most effective scented direct mail campaigns are the ones where the scent is prominently featured in the creative. Equally important is having a clear, visible call-to-action, such as “Rub Here to Experience (Fresh) Scent.”
Scent energizes marketing messages making them more expressive and memorable. Therefore, choosing a scent that reinforces a visual image is especially effective. For example, a clean fresh-air type scent applied on an image depicting an outdoor scene will emotionally connect the consumer to the image and the marketing message.

The bottom line, adding scent to a direct mailer is an easy process that will ultimately reduce postage expense and increase the effectiveness of the direct mailer. Contact us to learn more about success stories, effectiveness, and ROI when utilizing proven scent marketing strategies in direct mail – for any industry or product segment.