Blog — Read About Scentisphere

What’s That Smell? Scent Advertising Grabs Consumers by the Nose

Scent advertising is an evocative and effective advertising tool. Alluring and branded fragrances are an important part of consumers purchase decisions supporting increased conversion and sales. But what is scent advertising? Brands can use this proven multisensory strategy to help consumers connect with virtually any product in-store – both fragrances and flavors.

Experiential Branding & Marketing: Using Scent For POS Sales

Scent-sampling products at point-of-sale enhances product trials, increases brand switching and improves loyalty; simultaneously, it also helps consumers to make more informed purchasing decisions. Read about how Scentisphere offers multiple patented, in-store scent sampling solutions for point-of sale-marketing purposes.

Get a Sense of Scent Advertising

Standing out from the competition is more important for brands to stand apart from their competitors. Scent advertising allows brands to reach audiences in a variety of ways. If you’re interested in — or getting serious about — taking your company’s branding to the next level, Resource Label Group can help with customized scent advertising solutions.

How Scent Sampling is Being Used For More Than Just Perfume

Scent sampling is used in perfume/cologne advertisements to provide consumers with a ‘taste’ of their products. Scent sampling can also be beneficial to companies selling a myriad of other scented or flavored products. In fact, a product’s scent is frequently the key reason consumers decide to purchase a product.

Engaging The Customer’s Senses with Aroma Coatings

At Scentisphere, we use Scent-Activation to harness the power of scent as a means to incite an emotional connection between consumers and a particular brand. Scent Marketing Programs allow consumers to interact with the brand; thus, fully capturing their attention.

What Are Scented Aqueous Coatings and How Do They Work?

Scented packaging is proven to increase sales. For this reason, Scentisphere offers our clients a variety of printable scent coating options. Read this blog to find out more about how Scentisphere can help you create your scent branding advertising campaign.